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CHA 2017: On the show floor with Little by Little

CHA Creativation 2017: Little by Little by Shimelle for American Crafts

Here we are at my little corner of the American Crafts booth, with Little by Little ready to welcome the buyers who attend the CHA Creativation 2017 Trade Show.

CHA Creativation 2017: Little by Little by Shimelle for American Crafts

We’ve wrapped books in patterned paper and framed some of the motifs from the collection, and there’s a big wreath backdrop behind me ready for plenty of selfie fun throughout the show.

CHA Creativation 2017: Little by Little by Shimelle for American Crafts

When we’re not chatting or taking said selfies (shame), I usually scrapbook right there so I can show how the products come together to create a range of looks. This time I’m also painting a few little animals for store special events, so look for a chance to win something like this little bear from your favourite scrapbook shop, perhaps!

CHA Creativation 2017: Little by Little by Shimelle for American Crafts

So much of Little by Little is filled with tiny nods to children’s literature, so I stole that chance to make a Peter Pan page while I was here!

CHA Creativation 2017: Little by Little by Shimelle for American Crafts

But this was probably my favourite way to display the samples: that butterfly frame. Of course, when in America, one must do a Target run just to see what last-minute items are absolutely required for the booth. I think this one was required, and it’s from the Dollar Spot, so always a win!

CHA Creativation 2017: Little by Little by Shimelle for American Crafts

And of course Amy has a camera drone! So here’s the AC designer crew at the end of the show from the sky!

Thanks for taking a look: up next, scrapbook pages with Little by Little!

Counting Down to CHA 2017: and sometimes I get a bit emotional about stickers

scrapbook page by Shimelle Laine

Sometimes something completely trivial, most likely flippant, and certainly not intended to have a bigger meaning sits in our heads for years. That’s normal, right? Maybe it’s not normal and I have some sort of diagnosable issue here that you can spot from your armchair, but if that’s the case let’s just leave it because it is what makes me tick. When I say Go Now Go was inspired by a mix of backpacking around the world and taking in autumn in our local park, that’s a summary. A polite summary. There are some completely trivial, most likely flippant, and certainly not intended moments in both those places, on both those adventures, that became part of my development process as we worked on this collection.

I tell you this at risk of you laughing and realising that I take some things far too seriously. Please know I laugh at myself a lot for that very thing. I promise this will circle back to scrapbooking. In Go Now Go, there is a stamp set that is part journaling, part passport. It has this spot on the journaling block with a space for the smaller stamps to fit and you can choose from a train, plane, boat, or arrow. It’s something I like in my own passport, that many countries use a little symbol like that to indicate the means in which you arrived and when I have to stand in a line to show my passport, which I do less recently but had to do this morning, I flip through and those little symbols remind me of that journey. It makes my mind race and link memories together. There is part of me that still feels very much like it is still 1983 and travel was 100% glamorous even though airplanes were filled with smoke and every flight served the same cold and soggy croissant and there was always someone who drank tomato juice on its own so I thought it must be fabulous and I ordered it once and realised I was basically drinking ketchup on ice but I had no way to empty the cup but drink it. All those memories of my earliest flights and yet still, I remember it with this gloss of glamour over the top. But when we developed that stamp set, it was important to me because it had that link to flipping through my passport and having my head flood with stories, but also because taking it apart and using just those little pieces on their own is where my head is when I scrapbook these days. Arrows for go, go, going. That’s what we do. We are go, go, going all the time and yet it takes three times longer to get anywhere because it’s at the pace the legs of a two year old can manage. Planes because we live under a flight path and the novelty of pointing out every plane to pass over our heads shows no sign of losing its appeal so far. One of said two year old’s very first jokes of his own invention: Where do you think that plane is going, Mummy? I don’t know. Where is it going? To the airport, he says in a fit of giggles. It is, right? Yes. Yes, that is indeed right, now that you mention it. (There is a second answer sometimes, when he feels more daydreamy than jokey, I suppose, in which he says to visit Mickey Mouse.) A boat for the earliest science lessons of what sinks and what floats when you throw it in the bathtub. And perhaps as an ongoing metaphor for myself and my day by day judgement of am I sinking or floating. (That’s normal too, right?) And a train because it’s part of our everyday – it’s how we commute, it’s how we see friends, it’s an obsession that results in opening the front door to find a wooden track that leads through the entire floor plan of our flat, and somewhere a tiny battery-driven train is trying to chug, chug, chug all the way around with an unfairly huge number of mismatched magnetic freight cars trailing behind.

All that, but I know it’s basically a passport stamp that you can journal on. It is what it is. But along the way, it is a lot more, if only inside my head.

scrapbook page by Shimelle Laine

That’s basically how I work out if things are right for a collection. Can I find stories behind it or is it just something that looks pretty? Sometimes things that look pretty are just lovely and I buy them too. But they don’t stay my favourites. I want to make things that will be my favourites. The stories make them my favourites, and that feels like the best thing I can do.

There are puffy heart stickers in Go Now Go. On one hand, they are certainly not the first puffy stickers to grace the scrapbooking world. I did not invent this product. And yet, there’s a convoluted inner monologue to them too. Puffy stickers remind me of a time in my life when I was young enough to be carefree but old enough to be stubborn and independent and believe things like ‘if there are three of us going out together and our ages add up to total a perfectly normal adult age, we must certainly be just as safe and responsible as adults’. Actual responsible adults in my life at that time may have disagreed with my logic somewhat, by the way. So puffy stickers remind me of childhood but not toddler days. Days when we could ride our bikes for miles on a summer afternoon and still make it home in time for dinner and reruns of Three’s Company. When we went backpacking, it was just two of us, and we heard the same line from so many people: It’s so good you can do this now, when you’re not tied down by children. It was the sort of thing people say to just carry on the conversation. Trivial, flippant, not at all intended to sit in my head for years. And yet there it sat, the whole time we went around the world. And yet somehow I knew that didn’t need to be true: I think my husband had more stamps in his passport before he turned ten than I do to this day, and while I didn’t leave my home country until I was an adult, I visited the vast majority of the US states by the time I could drive. We could do this again. We could do this with children. We could do this with a child. Somehow. It was and is a complicated chain of thoughts in my head, but here’s the thing I kept remembering on that trip when those words got to me: think of those days of puffy stickers. The days when I had a basket on my bicycle and I acted like that was really uncool but actually I quite liked the practicality because I could use it to take my sticker book with me for those mile long bike rides and we would find somewhere to sit and eat peanut butter sandwiches, Ziploc bags of potato chips, and Nutty Bars. We’d drink a Thermos full of Kool-aid in which we’d secretly added double the sugar and we’d read the latest update in The Babysitter’s Club aloud and we’d trade stickers. Puffy stickers were worth three plain flat ones. Sometimes four. They were currency of early independence, some point in the eighties, I guess. There we were in 2010, on the road somewhere we’d never been, meeting people we’d never met, and the same old trivial, flippant comment would come up and puffy stickers were my mental way to shrug it off. So in 2016: let’s make puffy stickers and make them feel travel-inspired and autumnal and let them be heart shaped because I never think it’s wrong to scrapbook with hearts and let them be small so you get a lot in the pack and you don’t feel like you have to save them for something so special that will be worthy of those puffy stickers. And that’s what my voice says when we have these online meetings between the office in Utah and my studio in London and inside my head I’m thinking all the thoughts I can’t bring myself to say aloud because I know there is very little logical reason why a comment led me to the same memory time and time again. Just yes, let’s make tiny, colourful, heart-shaped puffy stickers please and thank you.

scrapbook page by Shimelle Laine

Okay. I’ll breathe now And you can laugh. And I can laugh. Yes, I take things like puffy stickers too seriously and I’m probably a little daft for telling you. Yes, when we work on products, my thoughts go into overdrive and I sometimes feel like I’m hyperventilating inside my head, but it seems to be what works so I go with it. Yes, I realise it’s really just paper and stickers and stamps and it’s not going to save the world or anything. Yes, I realise there is only a very, very small number of people who would be interested in this sort of bonkers description of what I do at work. But if you are one of those amazing people, it might help you know why scrapbooking is my thing. That I am driven by memories, they are my inspiration, my coping mechanism, and my perspective. I found this craft nineteen years ago and never would have believed you then if you’d told me I’d be designing puffy stickers and passport stamps. But I’d have believed you that I would still be making scrapbooks and finding something to write down.

scrapbook page by Shimelle Laine

And on a much less rambly note, I’ve arrived in Phoenix! Tomorrow we build the booth and Saturday the show opens. Yay! I can’t wait to show you.

Counting Down to CHA 2017: and then we whispered 'Go Now...Go!'

 use a random embellishment // scrapbook page by Sheena Rowlands

Go Now Go came out at the end of last summer, so it still feels quite new to me on my desk even if we were designing it at almost this time last year. Inspired by our big backpacking adventure (which I cannot believe was six years ago now) as well as autumn in the beautiful park at my doorstep, I originally imagined this collection with the name ‘Round the World’. When we scheduled our trip, that’s what travel agents and the like call the sort of plane tickets we booked: RTW. You pick a direction and just keep flying in that direction until you return to your home airport again, choosing the cities and countries you visit along the way. It’s a thing that is always at the back of my mind, just waiting for the right opportunity, because there is such potential to never have a remotely similar adventure twice! But once we had all the designs in front of us, RTW didn’t just seem right. It fit the few overtly travel-themed items but left the rest feeling like outcasts, and I don’t want to have lonely overlooked papers getting sad in the corner. With a bit more thought, I was drawn to something I’d heard whispered many, many times. Go now go is the whisper that starts the very beginning of a TV show I watched over and over and over again through my teens and twenties. It became a lovely little voice I would hear in my head when I was lacking the confidence I needed for whatever life was presenting. It linked to travel. It linked to running in the crunchy autumn leaves. It was all about the moment and not about the rehashing the past or trying to control the future. Whatever it is you need to do, just go. Now. Go. Once it hit me, it was that through and through and I would accept no substitute.

Anyway, enough of me rambling about collection names. It’s nearly time for CHA, and I’m delighted to share a Go Now Go page created by contributing designer Sheena Rowlands with you today!

 use a random embellishment // scrapbook page by Sheena Rowlands

Over the past few years I’ve noticed some new paper collections have some more unusual shapes in their die cut packs and sticker sheets, usually they just gather at the bottom of my die cut box but this photo had me digging them back out to use. Cacti on an English autumnal layout?! why not, their colour & shape fit perfectly with my outdoor theme and the Go Now Go patterned papers I used. I’ll certainly be more open to random embellishments in the future.
- Sheena

I’d love to see what you’ve been making with Go Now Go! Share a link in the comments or add the hashtag #ACgonowgo to your posts on Instagram so we can all see.

My bag is packed – next time I write, it will be from Phoenix! See you soon, Creativation!

Counting Down to CHA 2017: Handmade Cards with Starshine and Go Now Go

Handmade Cards with Starshine by May Flaum

Contributing Designer May Flaum recently shared a 1-2-3 approach to card making on her blog, with plenty of Starshine stickers to embellish. I love her take on how simple it can be to make your own cards, so I followed her steps but changed the collection. In just a short little window of time, I had three cards ready to send, so I know this will work with your stash favourites too.

Handmade Cards with Starshine by May Flaum

May’s 1-2-3 approach starts with a simple combination of choosing one patterned paper to become the card, one sticker or embellishment to become to the focal point, and a matted square between the two.

 Handmade Cards with Go Now Go  // handmade cards by Shimelle Laine

The only thing I did differently when working with the Go Now Go collection to add a word strip sticker below the compass. That compass square comes from a cut-apart sheet of paper, and that washi-styled background paper is one of my favourites for cutting into journaling boxes.

Handmade Cards with Starshine by May Flaum

For card two, May sticks with the patterned paper background but looks within a collection for something that has a frame, like the chipboard stickers in the case of this square. She still uses a big sticker or die-cut as a focal point, but dresses it up with things like her collection of beautiful sequins and buttons.

Handmade Cards with Go Now Go // handmade cards by Shimelle Laine

There’s a chipboard sticker frame in the Go Now Go collection too, so that was an easy choice to follow her formula. Both the bicycle and the floral washi tape stickers are from the sticker book, and instead of sequins and paint, I used a few enamel dots and some gold mist.

Handmade Cards with Starshine by May Flaum

It’s step three in that 1-2-3 card making process when May lets loose with a more collaged look that can incorporate leftover stickers, die-cuts, and paper scraps. Starting with kraft cardstock instead of another sheet of patterned paper makes it easier to see all the elements she selected and layered across the front of this card. Plenty of sparkle from glitter glue and sequins makes for something very special!

Handmade Cards with Go Now Go // handmade cards by Shimelle Laine

I kept that kraft cardstock look for the background and piled on pieces from the cut-apart papers, labels punched from patterned paper scraps, die-cuts, stickers, and chipboard, before sprinkling with more gold mist. May used her sewing machine to add the stitched frame, but I cheated and used a stitched border stamp design to try something just a little different. As soon as I finished this card, I knew exactly who would receive it: a friend who always has a serious longing to be in New York!

Handmade Cards with Starshine by May Flaum

I love May’s philosophy on making cards like this, and following the steps made it a much more streamlined process than my usual card making endeavours! I always seem to forget how paper works for at least an hour if I start on a card rather than a scrapbook page, but not this time. All three were done in a flash and with very minimal mess to tidy. I think this process works well in both directions: if you have a collection you love and want to use in every way, make a set of cards you will send to others, whether they be for an occasion or just for little notes. If you prefer to work with scraps, you could choose a nice combination to use then create sets either to write and send yourself or to bundle together and give as a gift. Thank you, May!

And thank you for your love of Starshine. If you have a favourite Starshine project you’d like to share, please leave a link in the comments. I’d love to see! Tomorrow we’ll talk a bit more about Go Now Go, while I get my bag packed for CHA 2017!

Counting Down to CHA 2017: Looking out to the Starshine

can you scrapbook with just paper? // scrapbook page by Wendy Goodman

Four collections in brings us to last year’s CHA show and the release of Starshine. Every collection is fun to develop but this one was extra special. It took all my childhood dreams and styles and mixed them with my current perspective. I loved that there was just the teensiest touch of Lisa Frank inspiration from my junior high days of pen pals and sticker books nestled below layers of other things that became more important as I grew up. In the original pitch for this collection, I told the team I wanted to turn 2001: A Space Odyssey into a paper collection. It turned out to be a more outlandish request than the mix of coffee cups and rocket ships, but when we broke it down, it started to click. There’s a red hexagon b-side pattern inspired by all the white bars on the space craft. There’s a colour blocked pattern that turned out to be super useful for layering (because you could have all the colours and a variety of patterns all on one sheet you could easily cut into small pieces) that was actually inspired by the lunch trays in the film. I will stop or else I will tell you the layers of backstory to every single piece in this collection and that might just get a little much. Suffice to say, the girl who spent her summers learning about space travel was ridiculously happy to create a paper line that embraced those stargazing dreams.

We’re going to spend two days talking Starshine in this CHA countdown, and today I’m so happy to share with you a project from guest artist Wendy Goodman. She’s done something that always makes me giddy: a layout without pre made embellishments – just paper. Paper, and in this case, a stamp. I’m not the only one who needs to get a bit more use from her roller stamps, right? That’s what I thought.

Starshine roller stamp and notepad from Shimelle & American Crafts

I loved the challenge of using only paper on my layout. The Starshine collection was perfect for a page about a moment at the beach I want to remember. I brought out my favorite punches and went to town punching out colorful patterned paper circles and arranging them in a grid. All of the circles were stitched down and I snuck in some vellum stars. Other punches I used included the label, tab, star, butterfly and even tiny circle punches to create faux ‘enamel’ dots. I cut a globe and camera from the papers. The globe happened to be exactly the right size to match the other circles.

can you scrapbook with just paper? // scrapbook page by Wendy Goodman

I used my favorite phrase stamps on the labels. I arranged my paper embellishments equally around the page for balance. I even cut my title out after tracing the letters onto cardstock. I love that even though I only used paper, this page still rings true to my style of using a white background, grid design, and the primary focus is on the photo and story of this adventure at the beach.

can you scrapbook with just paper? // scrapbook page by Wendy Goodman

I love how there is so much detail in Wendy’s page without needing to spend a fortune on embellishments or feel like her page is filled with things assembled by others, which creates a never ending mental battle for me when crafting. I love all the pretty embellishments in packages! Must buy more! But then I also like it when I spend less on stuff and make more by hand, even if it’s just cutting things out from plenty of different patterned papers. So which side wins? It changes by the day.

scrapbook page and process video by Shimelle Laine
There’s basically a little bit of every collection in this layout! I love the rocket motifs from True Stories with the papers from Starshine.

And both these videos feature lots of Starshine to create the pages, along with things like vellum and Distress Inks. We’ll take a look at some more Starshine fun tomorrow, but please don’t hesitate to leave a link to any Starshine projects of your own in the comments below!

Today’s Guest Artist: Wendy Goodman loves big cups of coffee, travel adventures, and superheroes. You can find more from Wendy on Instagram and her blog

Counting Down to CHA 2017: A bit of Christmas Magic

Christmas Magic scrapbook page by Leigh Ann Odynski

With True Stories in the spring, collection three arrived for the holiday season and brought a bit of nostalgia along for the fun. Christmas Magic was actually named after my childhood puppy! This is the most limited colour palette I’ve worked with in the paper collections: predominantly evergreen, brick red, and cream, but actually you’ll find some shades of blue and turquoise in there too. Plus silver and gold! I think my favourite part of this collection was two vellums – one with stars and one with snowflakes, each with a bit of special shimmer. But I also love the stories told in the ephemera and sticker motifs: the Christmas records my family would pull out year after year, the toys inspired by the look of Christmas TV specials, like Rudolph and Frosty. I also loved a product that was very different for me: a die set to cut paper chains to put on the Christmas tree. The challenge was to make a set that would have an interesting pattern even with plain cardstock (so you’d feel better about cutting plenty!) while also making them possible to assemble without any adhesive. Last Christmas, I made lots of these with crafters in pubs across London, and I got such a thrill from an email from someone who used the die with a Brownie troop to make seemingly endless paper chains to decorate their community centre.

Today contributing designer Leigh Ann Odynski has a beautiful page to share with you, featuring Christmas Magic.

Christmas Magic scrapbook page by Leigh Ann Odynski

_My design for this Christmas scrapbook page was inspired by Heather and Laureen who shared their pages here at the last online crop weekend.

I love how the quilted look works with the Christmas Magic Shimelle collection. To start off, I took the 6×6 Christmas Magic paper pad and picked out patterns in my layout colors. Turquoise, red, and black and white. Try for a variety of pattern styles. All over, tone on tone, text, and scenes are some of the patterns I chose. Punch four to eight squares of each pattern and then trim them all into triangles.

Christmas Magic scrapbook page by Leigh Ann Odynski

To lay them out on the page, I started at the very top left corner, by placing a triangle even with the edges of that top corner and then flipping it over. You can line up all the triangles quite easily in this way. A T-Square ruler helped me keep the horizontal line of the diamonds lined up.

Christmas Magic scrapbook page by Leigh Ann Odynski

After your triangles are all glued down with a tiny dab of glue, then you can stitch as shown, through all the triangles. I chose to keep the embellishing to a minimum so that the patterned papers and the quilted design are the focal point of the page. A 3×4 photo and snowflakes cut from the patterned papers, new Go Now Go enamel dots and some die cut pieces are all you need to finish out the page. You can add a few drops of Mr Huey’s “Dewey” color to coordinate with the colors in this line if you like!

Christmas Magic scrapbook page by Leigh Ann Odynski

Notice how I kept the embellishments in three small areas around the page. They form a triangle, but are kept close to the diamond shapes of patterned paper.

Christmas Magic scrapbook page by Leigh Ann Odynski

I love how Leigh Ann’s tiny triangle technique could be used to make gorgeous Christmas cards out of the smallest scraps. I’m trying to tell myself to let go of some Christmas scraps I’ve kept for years, but this idea is not helping that effort, I’m afraid!

Christmas Magic scrapbook page by Shimelle Laine

Much of what I made with Christmas Magic was part of my Journal your Christmas project in 2015, but there is one very Christmassy process video should you require that sort of inspiration! Again, please feel free to link up your own Christmas Magic projects in the comments! The more the merrier.

Not long until CHA now. I’ve even started putting things in a suitcase! Tomorrow, we go to infinity and beyond in terms of paper collections. See you then!

Counting Down to CHA 2017: And then came True Stories

scrapbook with an envelope // scrapbook page by Sarah King

With that first collection meant – if only in my mind – to be called Pretty Paper, the next one had to be True Stories. There was the idea that we could just start with Pretty Paper in collection two, but I already had ideas for what True Stories would be and I was just too stubborn far down the path to go back and change my mind. True Stories it would be. This is always what I find scrapbooking to be: pretty paper and true stories.

I will never forget our original pitch meeting for designing this collection. It was on a computery-conference-call thingy with me in London and the American Crafts team in Utah, and a seven hour time difference that may have been enough to make for plenty of ‘huh?’ opportunities. But I started with one clear vision: ‘I want coffee cups and rocket ships. And now I need to find a way to bring those things together.’

The thing that brought them together – along with a few other motifs, including the pastel plastic radio I carried onto the school bus every day in the fourth grade – was ‘everyday daydreams’. A sort of place where the mundane of everyday life collided with the fantastical. Coffee cups and rocket ships. Actually, for a while this collection had the alternative name Six Impossible Things, based on the Alice in Wonderland quote that sometimes I’ve believed six impossible things before breakfast, but it was deemed a bit too confusing so we scrapped that name but did keep some text from Alice, including that line, if you look at some of the less bold patterns.

Today please welcome guest Sarah King to share a new page with the True Stories collection!

scrapbook with an envelope // scrapbook page by Sarah King

I used the Shimelle, True Stories collection to create this layout about one of the major things I craved while I was pregnant. Strawberry Shortcake!! Yum! I used a Fancy Pants, Park Bench envelope to keep my moms recipe I used to make my yummy snack, I thought this would be a good way to keep the recipe for my kids when there old enough to cook too.

scrapbook with an envelope // scrapbook page by Sarah King

I love how the little envelope here hides something practical like the recipe, but given a different story, it could just as easily be used to hold journaling you really want in your album but don’t particularly want read by every casual visitor to your home who takes a look at your pages.

online scrapbooking class from shimelle laine


Each of these is clickable for additional layouts and videos from the archive here, with those projects I made and a mini class I taught with True Stories. The next collection? It was all inspired by a scrapbooking class. I’ll share that one tomorrow!

Today’s Guest Artist: Sarah King loves scrapbooking, her family, and coffee. You can find more from Sarah on Instagram, YouTube, and her blog.

Counting down to CHA 2017: Remember this collection?

scrapbooking with a mix of die-cuts and embellishments // scrapbook page by Meghann Andrew

With just a week until the doors open upon Creativation, the CHA trade show for 2017, it feels like a perfect time to think about using (or at least earmarking) all the supplies we’ve gathered over the years. Every day for the next week, I’ll share ideas for scrapbooking with my previous collections with American Crafts. Today we head all the way back to that original collection, which was just called ‘Shimelle’. Trivia: I had hoped it would be called Pretty Paper, but for marketing reasons, it was name only. In my head, this is still my Pretty Paper collection! First up, here’s a beautiful project from contributing designer Meghann Andrew, mixing that original collection with paper from Starshine.

When creating a layout, I typically try to match the style of the layout with the mood in my photo. When I came across a photo of my daughter asleep on the floor after playing with her toys, I wanted to create a playful layout, almost as though toys were scattered around my photo.

scrapbooking with a mix of die-cuts and embellishments // scrapbook page by Meghann Andrew

As soon as I saw the Phoenix paper from the Starshine collection, I knew that it would create the perfect background for this fun, colorful page. It also helped me to dictate the design of my layout, using a circular photo to match the colorful, circular lines on the paper, and arranging my embellishments in a circular frame around the photo.

scrapbooking with a mix of die-cuts and embellishments // scrapbook page by Meghann Andrew

I typically use several different patterned papers on my layouts, but I didn’t want to compete with the lovely background paper. So, I decided to die-cut part of my title from Starshine patterns. This added more color and different patterns to the page. Since I also kept the title on the radial axis, it became a starting point for my embellishment cloud around the photo.

scrapbooking with a mix of die-cuts and embellishments // scrapbook page by Meghann Andrew

Mixing and matching several of the Shimelle collections from American Crafts was easy, and gave me so many different options to add embellishment. I’d love for you to take a look at how this layout came together, and how I mixed and matched several collections. It certainly was a fun layout to create!

Hands up if you have any of this original collection sitting in your stash to this day! If you have pages in your gallery or on your own blog that you’ve created with this collection, please share in the comments – the more the merrier!

scrapbook page with the Shimelle collection by American Crafts


Each of these is clickable for additional layouts and videos from the archive here, with those projects I made in the early days of this collection with American Crafts. And what came after this collection that was called Pretty Paper but was not called Pretty Paper? That would be something we’ll review tomorrow!