Celeb spotting
You didn’t expect me to not photograph the completely surreal moment when CHA’s winter trade show went from its usual calm and orderly self to a media circus, did you?! I had a press badge! I was totally there.
Except so where all the tabloids and about a gazillion other photographers who would never have come to the show otherwise. Including a rather dubious man stood to my right who, quite frankly, gave me the serious creeps. And a French television network. Who knew some paper and some rhinestones could be such a big deal?
So the dish on the Paris Hilton Creativity Collection…it’s a range of scrapbooking papers, paper accessory-making kits and clothing-blinging kits aimed at teenagers. Everything comes in kits, with a lovely cardboard likeness of Paris herself holding it all together as the hang tag. Sadly, if you expected the papers to have the look of designers that exist on Rodeo Drive or in Saks 5th Avenue, you will be sorely disappointed. It looks more like the kind of illustration that would be found at Spencer’s Gifts. Which begs me to ask what I asked as soon as I heard about the plans for a Paris scrapbooking line: Is this for real?
Truth be told, it may be real or it may not be real, depending on the number of orders placed at the show, as the line hasn’t been printed yet. Maybe it will show up in the American big box stores like Michael’s, if they think it will get more teenage customers in the door. But there’s some hefty competition for that market, as the big players are trying to bank on the teens too—American Crafts, Making Memories and others have teen lines that are aimed more at teens themselves scrapping rather than just the parents of teens. Plus there are licensed lines with Hannah Montana and High School Musical for the younger portion of that market. With all that in mind, it’s kinda hard to take the Creativity Collection seriously. It could have been a very smart business move—but not with the cartoony look that I’m not really sure will catch on with the teen market and I definitely don’t see it flying with the grown-ups.
But hey, I could be wrong. More power to Paris.
xlovesx
PS: did you spot her scrapbook? Second photo down—lots and lots of bling and a magazine clip of …Paris on the cover.
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