CHA Winter 2012 :: Heidi Swapp
2012 may be the year of the chevron, but it was also marked the return of the Heidis – not just Heidi Grace Kress, but also Heidi Swapp. This Heidi started designing product first for Making Memories, then under her own branding for Advantus, then came work with both Tattered Angels and House of 3, the latter selling digital and printable designs online but then also releasing paper products through Pink Paislee. Caught all that?
And now Heidi is back with her own branding again, but with the orders being fulfilled by Pink Paislee. I think this is a good step we’ve seen with a few brands now: let the creative folks really focus on strong product development rather than trying to carry the burden of everything else about the company too. Surely that option would lead to creative burnout sooner or later? Anyway, let’s look at products, shall we?
First is this, the Foto Flipbook, which is a bit like a minibook redefined – not like a Smashbook or a Daybook but like its very own design with a mix of page designs and sleeves for 4×6 photos.
Even Heidi’s very first product releases showcased her handwriting as their trademark, so long-time fans won’t be disappointed by pennants and stamps that continue that tradition.
Mistable papers are something Heidi has worked with possibly more than anyone else over the last few years, so there are designs of those to match plus file folders to customise too. The file folder concept is part of Heidi’s Memory File system – making a file box an alternative to an album with page protectors. Check out this post on Heidi’s blog for a look at how she scrapbooks on these folders then tucks them away in the Memory File box for safekeeping. But back to mistables:
Spot the goodness at the left: those block letter stickers from before, but now colours are customisable with mists or paints. Definitely ordering those.
A bit of day-glo neon! With the idea that like in fashion, if you use it at all, you’ll just use a bit. This seemed hit or miss with buyers – but I think that’s much the same as neon on fashion. Either it catches your eye or it annoys you. Fair enough: take it or leave it as suits your style.
A closer look at the glitteryness on the various pennant options.
Something a little different: the Stix embellishments. An embellishment… on a stick. Indeed! I’m sure we’ll see these on party table displays soon, but I’m interested to see how they end up on papercrafting projects.
Handwritten epoxy stickers and paper bows – Heidi loves paper bows on her projects!
Another option in the flip book design – perfect for a summery getaway!
That Polaroid-style photo frame? That’s actually part of the product line-up! It’s a frame that snaps around the picture to make it look and feel like an instant photo even though it’s a regular print. They are called Instaframes and are perfect for square photos, so extra fun for those who use Instagram.
Between glitter and travelesque papers, I was pretty much at home here!
Look for this line to hit stores in late spring. Will be this be one for your wish list?
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9 February 2012, 17:47
Oh YES! I am all over this!
9 February 2012, 18:36
SO exciting!!!
9 February 2012, 18:41
I really love that flip book and all those fun mislabels!
9 February 2012, 18:48
Hmmm… gonna have to see more of this before I decide.
9 February 2012, 18:53
I am very curious about the Foto Flipbooks and although I don’t use Instagram, am eyeing those Instaframes!
9 February 2012, 19:14
I’m not sure- some of the stamps (like the one with the camera!) look like must-haves, and maybe some of the mistables- sadly though I doubt I will get to see this in-person, and it’s probably not enough of a must-have to buy it online anyway. :(
9 February 2012, 19:39
Those mistables look cool!
9 February 2012, 20:16
These products are great (the clear stamps, especially), but the whole memory file idea is kind of blowing my mind at the moment. I’m definitely going to have to stew on that one for a bit!
9 February 2012, 20:26
I like that stamp set!
9 February 2012, 20:32
Really excited for those flipbooks!!
9 February 2012, 21:06
I love those Instaframes! And Heidi Swapp!
9 February 2012, 21:08
OMG! Please don’t tell me neon is coming back! Love the tiny little camera stamp.
9 February 2012, 23:04
ooohh…I’m really liking this.
9 February 2012, 23:25
Very cool stuff.
10 February 2012, 00:09
Oh my! so many great products! can’t wait! Love the stamp set!
10 February 2012, 00:13
Absolutely LOVE the Memory Box idea and will have to stop myself from buying the whole lot, LOL!
10 February 2012, 03:33
I can’t say enough, how much I love Heidi Swapp products and ideas… really, she is sharing so much of herself :) It’s fabulous!
10 February 2012, 04:29
An interesting variety.
10 February 2012, 05:00
Love those flipbooks! Perfect for a quick mini book post-holiday!
10 February 2012, 05:23
gosh Heidi is the Queen
10 February 2012, 07:45
Not sure about neon fro me but my 11 year old granddaughter will love it. Love the fringe trims and the banners and the folders. Neat “new” types of products.
10 February 2012, 08:15
I wasn’t sure about the new HS stuff, but I’m finding LOTS I love about it! I think there is a ton of potential in the mistables!! I love the penants and all things that have maps & travel….love! Not sure on the neon, but maybe.
10 February 2012, 08:28
Love the mistables and trims! And I have already pinned some of her trims!
10 February 2012, 08:43
Not sure which is more awesome, the Stix embellishments or your glittery nail varnish :-)
10 February 2012, 10:16
So much! Am suffering from overload just looking, don’t know how you managed with the real thing! All good though, but how do you choose?
10 February 2012, 10:34
I am excited to see Heidi back under her own name! And I love the day glow neon would be so fun on some photos from the 80’s..
10 February 2012, 11:37
The customizable spray mist letters are certainly on my wish list!
10 February 2012, 14:07
I love the Instaframes!
10 February 2012, 14:31
Love me some Heidi. Love the Foto Flipbooks, I am constantly sending photos to grandparents in cute books.
10 February 2012, 16:53
Loving those frames!
10 February 2012, 17:54
I’m very excited to see this IRL. I really like all of the different types of add ones for pages with this line. The file folders also intrigue me. Not sure how I’ll use them yet because I’m not planning on abandoning my albums, but I love the idea of the folders.
10 February 2012, 17:56
Not my favorite, but I do like some of the new goodies! I am happy to see this Heidi back! I loved her old old stuff. Even the chipboard letters! I just always used my own adhesive and didn’t care about them not sticking! I also loved her brads!! I am almost out of them and wish I could replace them…not to mention ghost letters and some of my favorite jewels (loved those ones that came in a match box!). Welcome back Heidi!
10 February 2012, 17:58
I forgot to say that I really like Heidi’s handwriting. I have some of her old phrase stamps and still use them often! Happy to see some new ones!
10 February 2012, 18:45
So good to see things from Heidi again. I really like the file folders & am looking forward to seeing them in person soon.
10 February 2012, 22:54
I’m in love with her file keeping system.
11 February 2012, 07:51
Way to go Heidi! I’ve always loved her stuff, and I didn’t see anything here that disappointed.
12 February 2012, 20:26
It’s nice to see her (updated) signature style again — can’t wait to see this stuff in person! Oh, and wouldn’t the neon stuff be fun for scrapping 80s-awkward-fashion pictures?
15 February 2012, 20:07
I might not want a lot of dayglo, but a little bit will be so much fun!
5 March 2012, 00:59
I do love the camera, but not these bows ;)