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CHA Winter 2012 :: BasicGrey

CHA Winter 2012 :: BasicGrey
CHA Winter 2012 :: BasicGrey
After staying home from the summer show, I was intrigued to see what BasicGrey would bring on their return to the show floor. And I’ll just say they brought the good stuff. Four lines releasing this spring – look for two in stores in February and the other two in April – and I’ll warn you from the beginning: these collections are about looking past the obvious and seeing the amazing.

CHA Winter 2012 :: BasicGrey
First up is PB&J, which I would say is the most traditional of the four collections. Lots of red and blue and summer colours and motifs. Bunting, bicycles and chevron – all popular and versatile. Of course there are plenty of papers and a range of embellishments. Take a look:
CHA Winter 2012 :: BasicGrey
CHA Winter 2012 :: BasicGrey
CHA Winter 2012 :: BasicGrey
CHA Winter 2012 :: BasicGrey
Love those big patterned letters!

CHA Winter 2012 :: BasicGrey
Then we have something softer: Plumeria. BasicGrey is one of a very few companies that make purple tones work, and I think it’s because their papers give you the option of using lots or a little of purple while still having the feel of the collection.

CHA Winter 2012 :: BasicGrey
Those detailed rosettes are an extra-pretty twist on the pinwheel trend.

CHA Winter 2012 :: BasicGrey
CHA Winter 2012 :: BasicGrey
These gorgeous blossoms are BIG and come in a few colours. But I don’t know where they would be prettier than here on a book!

CHA Winter 2012 :: BasicGrey
CHA Winter 2012 :: BasicGrey
Plenty of smaller (but still significant) flowers in this collection too.

CHA Winter 2012 :: BasicGrey
I love this layout – and it shows that it-doesn’t-have-to-be-really-purple idea too. (But also the booth was busy so forgive the crazy angle to this picture!)

CHA Winter 2012 :: BasicGrey
Konnichiwa will hit stores very soon with this burst of happy pink. It does have Japanese-themed motifs, but not a single example project included photos from or about Japan in any way, going to show you have to look past the obvious and onto the creative potential. I love this line.

CHA Winter 2012 :: BasicGrey
CHA Winter 2012 :: BasicGrey
CHA Winter 2012 :: BasicGrey
As someone who gets so excited when the cherry blossom trees are in bloom, the pink floral pieces in this line make me very happy. They don’t have to be about Japan – but they do feel very much about spring to me. And delicate prettiness. But all approached in a way that isn’t overly dramatic, serious florals. This is light-hearted and energetic and doesn’t feel old (but isn’t too cartoony either).

CHA Winter 2012 :: BasicGrey
CHA Winter 2012 :: BasicGrey
Gorgeous page from the BasicGrey team.

CHA Winter 2012 :: BasicGrey
And the final April release – What’s Up! Again, look past that gut instinct of What do I scrapbook with hot air balloons from the 1937 World’s Fair? and onto the good stuff: How can I use clouds and balloons as a metaphor for good things, flying hight and happy times?

CHA Winter 2012 :: BasicGrey
I thought these two layouts were interesting because without them I hadn’t really noticed the infusion of red in this collection. But it’s definitely there!

CHA Winter 2012 :: BasicGrey
I think this line is going to mix and match beautifully with the new line from Rhonna Farrer for My Mind’s Eye – I’ll show that to you soon!

CHA Winter 2012 :: BasicGrey
CHA Winter 2012 :: BasicGrey
CHA Winter 2012 :: BasicGrey
Maybe this is an odd-ball call, but I think I will use every little bit of the What’s Up collection pack. It’s a good mix of less quirky, easy-to-use patterns with some bold statement prints thrown in to keep crafters courageous. Sounds like BasicGrey are totally in the game.

Click here to shop for BasicGrey products.

If you are attending the show, find BasicGrey at booth 1757.



Tonight I’ll be doing a one hour live chat to wrap up the show (though I still have plenty to post here with pictures!) at 7pm CST/5pm PST. When it’s live, I’ll post a link on Twitter and Facebook. Or just head to the CHA board at Two Peas if that’s easier.

And now – back to the show for the final day!

01 February 2012



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83 Comments for CHA Winter 2012 :: BasicGrey

  1. Marya Says:

    I really liked the way you presented this particular line in terms of creativity. I don’t know that I would have immediately looked at the hot air balloons and known what do do with them, so I really liked that you featured the layouts that did different things with the papers and prompted me to think beyond the immediate subject matter. As a newbie scrapper I still find that a bit hard to do! Thanks for the creative prompt!

  2. Kelly Says:

    Gorgeous collections, but I’m definitely in love with PB&J.

  3. Helen Says:

    Love all of the collections! So fun!

  4. Ellie A. Says:

    I have a soft spot for Basic Grey as this was the first company that started my crafting so this is where I go to first and they NEVER disappoint. I held my breathe when I saw the collections I couldn’t even pick a fav. I love it them all! OH YUMO

  5. Jacky Scales Says:

    And as usual with Basic Grey….some gorgeous colours.

  6. Caroline Says:

    I’m not normally a huge BG fan. In the past I have found some of their designs very difficult to work with, this may be the range to change my mind. The blossoms are fab and Konniciwa is a beautiful pallet of colours and styles. Nice work

  7. Beth Says:

    I’m a huge BG fan, but luckily for my wallet not much of this speaks to me. That being said, however, I DO love the purples in the Plumeria line, and I think once I see “What’s Up” in person I may have to get quite a bit of it!

  8. Denise Says:

    I like your comment about their purples…the one time I needed purple for a mini-album, I went with BG’s Lily Kate :) Going for PB&J and Konnichiwa, myself.

  9. Bunnyfreak Says:

    Love the color palettes in the line.

  10. Scrapdolly Says:

    Always been a sucker for Basic Grey and love that last collection so much

  11. Miriam Prantner Says:

    Thanks for all the photos! I’m excited to start playing with some of this stuff!

  12. LisaE Says:

    Fantastic collections! I hadn’t seen much of the Basic Grey from CHA. Thanks for sharing all these wonderful pics.

  13. Purpletopaz Says:

    Awe love this muted line! Again with a retro feel! The bunting looks fantastic and can see it being used all over this year! I have happened on your web page after watching some of your you tube clips and I want to say thank you I havenot scrapped for a while and you have reignited my enthusiasm ! Love your photography of the items!! I think this line is my favourite and will be looking for some of basic greys items. It’s so beautiful . Tsf

  14. Alison C. Says:

    Oh boy! I do love Basic Grey. These lines look yummy!

  15. Cyndee K Says:

    Wow! What a range between collections! Love both the Plumeria and PB&J!

  16. Susan Says:

    The die cut packs you caught in several of the photos look fantastic. I can’t wait to order a few of them. Thanks for all the pictures it’s almost as great as getting to be there. :)

  17. Cindy K. Says:

    Thank you for sharing! I love Basic Grey, but must admit that I don’t always know what to do with it! Great insight into the possibilities. I love all of the collections and, even though I don’t normally gravitate toward pink, even I could use this. Plumeria and What’s Up would be my favorites.

  18. Natalie Says:

    Great post – I’m always stumped with BG papers for the simple reason that I cannot seem to look past the obvious! The new collections look great and I look forward to seeing what you create with the What’s Up collection! I think PB&J is my personal favourite.

  19. Andrea R. Says:

    I think pb&j is my fav, but I’m sure I will end up getting something from every line! I always do!

  20. Danielle Says:

    I really like the What’s Up line as well.

  21. linda Says:

    My favorite is actually the What’s Up collection…it seems like the colors would be good for boy and girl layouts!

  22. tilla Says:

    Love What’s Up – it looks like such fun ! Can’t wait to see it here

  23. Carly Says:

    I think these Basic Grey collections are some of my favorites from all that you shown us so far. I absolutely love the Plumeria line because of the purples. I have been really disappointed with the lack of purple in the market so I’m really excited about this line. I also love the Konnichiwa line. I love the cherry blossoms. I don’t know how I would scrap with it, but its so pretty. And I love What’s Up? I’m such a fan of hot air balloons. I’m not sure how I would scrap with it either, but I’m dying to see the entire line. Thanks for sharing with us.

  24. hannahk Says:

    loving the candy stripe alpha

  25. Melinda T Says:

    Ooh, pretty! Great lines from Basic Grey!

  26. So.Ceative Says:

    Oh wouaaaaaaaaaaw!!!! It’s the only thing I can say!!!!! Wow! Fabulous!

  27. Robin W. Says:

    I like the color schemes in these new collections, and I thought the booth’s groupings of the patterns on the canvas in the quilted style look so cute!! Thank you for your detailed overview—I can’t wait to start seeing these things in person.

  28. Jennifer Grace Says:

    I love the ‘what’s up’ line, as Hot Air Balloons and Clouds are both such dreamy symbols that make me think of lazy summer days. Can’t wait to get the die-cut pack :-)

  29. Louise Says:

    gorgeous papers and they suit every style of scrapping

  30. tape Says:

    Sooo gorgeous! Love all the embellishments!

  31. LindaHAZ Says:

    Always loved Basic Grey and their PB&J line is right up my alley. The striped alpha is striking and love those pins!

  32. Natalie Says:

    the coral-red is just gorgeous, and that stripy alpha is really fun! I also am really liking the 3-d embellishments, especially the flowers :)

  33. chrystal Says:

    You’re spot on about the purple.

  34. Victoria Says:

    Glad to see Basic Grey is back – and available so soon. Brilliant!

  35. glee Says:

    yummy!

  36. julie weis Says:

    another awesome tour shimelle! thanks so much!
    i think my fave is plumeria. so funny because purple in my least favorite color. but i love orange and i think i really like those two colors together.

  37. maria eliza coutinho brass Says:

    I loved the color combinations! I loved every single thing of the collections!

  38. Erin M Says:

    I sometimes have a hard time with the patterns in Basic Grey, but the PB & J line looks terrific to me!

  39. SusanB Says:

    Like Plumeria and What’s Up the best. Thanks for your thoroughness and insight ~ it really helps to start me thinking about things in a new way!

  40. Kathy R Says:

    I really like those red striped letter stickers in the first collection. That’s the first thing that caught my eye.

  41. Shannon H. Says:

    I am very excited for the Konnichiwa collection. We moved to Japan last June. This is going to be perfect, especially since we went to our first cherry blossom festival last weekend!!!

  42. Kristin A. Says:

    Those blossoms are gorgeous! The Plumeria line might be my fave, but Konnichiwa is a close second. Looking forward to seeing what you’ve got up your sleeve with What’s Up.

  43. Breeze Says:

    These lines are so pretty! Different than what I was expecting from Basic Grey!

  44. Denise Says:

    Thank you so much for all the peeks at the new BG! I can’t wait to buy some of this stuff!

  45. Carolyn E Says:

    Love that PB&J! \\

  46. Lisa C. Says:

    Bg is so great!! I’m really liking the PB&J line!

  47. Gina Says:

    I always enjoy your photos and reporting of the colors and trends you see. Thanks for sharing your insight with us!

  48. Tricia Says:

    Wow! I love all of the new Basic Grey. Thanks for sharing.

  49. ruth tacoma Says:

    Love the first and last lines best! Super stuff!

  50. Melanie Says:

    These are interesting lines. I either love a Basic Grey line or Not. I notice that the letter sheets have a variety of different fonts. Is that new?

  51. ConnieC Says:

    I can’t wait to see the lines in person.

  52. soapHOUSEmama Says:

    looking forward to trying out those purples!

  53. Tricia Says:

    Thank you for your wonderful coverage of CHA here, two peas, and Facebook.

  54. AllisonLP Says:

    What’s Up and PB&J are screaming “take me home”! Love the colours and patterns in those collections! TFS.

  55. Fleur Smith Says:

    Looks like some fun patterns and colors in their collections.

  56. Lisa M. Zepponi Says:

    I like the black w/ the red. I need to see those close up.

  57. chel Says:

    Oh, dear… my weakness is absolutely Basic Grey. I’m sort of glad these four lines aren’t coming out in one big swoop or else I would truly take forever to decide which to get first!

  58. Karen Says:

    ok. i love the PB&J line!great classic patterns and bold colours!
    also: love the canvas art projects using papers and embellishments…gonna have to try this out! :)

  59. Sandy Ang Says:

    Wow I haven’t been so excited about BG releases for a while now. Loving the way your photos capture the colour ranges of the collections at a glance

  60. nothingprecious Says:

    Yeah to hot air balloon I love those so much

  61. kate Says:

    Not really a basic grey fan but that konnichiwa is gorgeous!!!

  62. Becky Says:

    I love Plumeria! Those colours are gorgeous – another one for my wish list!

  63. Margareta from Paper Pile Kitten's Blog Says:

    I’ve noticed that if you take any random BG paper or product it doesn’t make a big impression, but when you combine them with other items from that collections – wowsss!! It’s suddenly gorgeous!! That’s fun!

  64. margie visnick Says:

    I always love BG! Plumeria is my favorite!

  65. Michelle Says:

    I think BG knocked it out of the park this time. I love most of their lines they have put out. Kelly Goree and the others did such a great job showcasing these new lines!! I could scoop up any of them, though I am partial to the PB&J.

  66. NancyLee Says:

    Shimelle, I love how you featured this: your thoughts included. BG was my first love and brought those memories back as I scroll down to your post. Good ones and I think I’m falling back again esp with the PB&J line. Thanks again for sharing with us….

  67. heidi Says:

    I love those little pins — especially the one with the Eiffel Tower — thanks for sharing!

  68. Cynthia Larson Says:

    Love the new BG coming out. I will definitely have to watch for it in the stores. Thanks for all the great pics!

  69. rosie Says:

    They’re all pretty. But PBJ just jumped out at me.

  70. Karen Says:

    Great colours in all the Basic Grey lines that you’ve shown but I love the combos in the What’s Up collection – fab! And thanks for the thoughtful inspiration on the layout topics it could be used for!

  71. brittany Says:

    I can’t wait to buy some of these collections.

  72. Ruth Says:

    super excited to get PB&J which looks very kid-photo friendly and what’s up, which i love the colours of. thanks for the low-down shimelle, you always give food for thought.

  73. Candy Says:

    WOW! I haven’t liked many of the BG releases lately, but these just hit it out of the park for me.

  74. pegg Says:

    These are beautiful lines. I like your thoughts on what these lines will pair with. You mix and match lines so beautifully. Can’t wait to see how you use BG!

  75. Angela Hathikhanavala Says:

    I was at the summer show and was sad that BG skipped it — it looks like they’re back with a vengeance! Seems like they’re moving away from what we expect from them in a very good way! I love pieces from all of the new releases!

  76. Bonnie Says:

    I am always such a huge fan of Basic Grey, and this line is just gorgeous, they never disappoint!! Thanks for the peak, any idea when this line will be shipping?

  77. Jill Says:

    Beautiful new lines! I am loving the different color schemes! So pretty!! I also love the different embellishments. I love that white/red striped alpha sheet and even though its terribly trendy, I am loving the chevrons!! Thanks so much for sharing!

  78. Torry Says:

    Love the PB&J collection – the stripey alphas are fab – with Konnichiwa running a close second. Beautiful products, as always!

  79. Julia M. Says:

    You can always count on Basic Grey to have awesome procuts. I love their new stuff. I really liked the canvases they decorated with their product to showcase different pieces. Great color combos.

  80. abbeyviolet Says:

    Some of the colors were a bit to aggressive for me. I think I liked the last line the most.

  81. AllisonLP Says:

    The first step is to acknowledge I have an addiction. An addiction to Chevron…

  82. Maja Says:

    Great lines!

  83. slither io Says:

    It’s great because of the knowledge you share with us, I will always follow your blog and will share your blog with my friends

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