ScrapbookIndustryNews: pretty paper. true stories. {and scrapbooking classes with cupcakes.}: CHA Summer 2011 :: Amy Tangerine & American Crafts

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CHA Summer 2011 :: Amy Tangerine & American Crafts

scrapbooking supplies by amy tangerine & american crafts
scrapbooking supplies by amy tangerine & american crafts
After the success of the Dear Lizzy line (pretty much entirely on awesome sale here) by American Crafts last year, I wondered if they would start collaborating with other uniquely styled designers and indeed they have. This is the new Amy Tangerine line by Amy Tan and American Crafts. It’s a little quirkier than what you would expect from American Crafts usual lines. (Oh, and there are new ‘usual’ lines from AC too – I’ll cover those in another post.) This promotional video gives you an idea to the line’s inspirations and also shows you the clever minibook that is a centrepiece of the collection.

scrapbooking supplies by amy tangerine & american crafts
The line has four points of inspiration: fashion, craft, travel and office. So there are airplanes, cameras, stitches and graph papers.

scrapbooking supplies by amy tangerine & american crafts
The papers have two things that are a little unexpected for American Crafts: some of the papers have stitching and some of the designs are not an all over pattern, but a blocked design. There are also fabric papers and flat papers.

scrapbooking supplies by amy tangerine & american crafts
Love that sheet of Details embellishments in the tiny embroidery hoops.

scrapbooking supplies by amy tangerine & american crafts
Ribbons, two sets of printed washi tapes, fabric-covered brads, leaves, stamps and a very cool pack of die cuts in all different shapes and sizes.

scrapbooking supplies by amy tangerine & american crafts
Layered stickers at the top and fabric stickers (plus shaped paper clips) below. I love the fabric stickers in both design and texture.

scrapbooking supplies by amy tangerine & american crafts
The big booklet of coordinating sticker images – love that bold woodgrain silhouette!

scrapbooking supplies by amy tangerine & american crafts
Here you can see everything in the pack.

scrapbooking supplies by amy tangerine & american crafts
scrapbooking supplies by amy tangerine & american crafts
Crafty goodness from Amy and the American Crafts design team.

scrapbooking supplies by amy tangerine & american crafts
scrapbooking supplies by amy tangerine & american crafts
The minibook is definitely worthy of an ‘Oh cute!’ exclamation. Kraft cover, woodgrain embossed clear panels on the outside, pages inside are a mix of sizes, colours and patterns.

scrapbooking supplies by amy tangerine & american crafts
scrapbooking supplies by amy tangerine & american crafts
Amy’s book as it was taking shape over the days of the show. You can use this ‘smash’ style or with more planned designs like a traditional scrapbooking mini.

scrapbooking supplies by amy tangerine & american crafts
scrapbooking supplies by amy tangerine & american crafts
More cute creations to show what you can make with the products…

scrapbooking supplies by amy tangerine & american crafts
Of course it wouldn’t be American Crafts without Thickers! One all caps, one all lower and one with both.

scrapbooking supplies by amy tangerine & american crafts
And there’s Miss Amy herself!

The Amy Tangerine line from American Crafts will hit stores in August. Click here to shop for scrapbooking supplies from American Crafts.

xlovesx

21 July 2011



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9 Comments for CHA Summer 2011 :: Amy Tangerine & American Crafts

  1. Tine Says:

    That one is my favourite! I soooo want it! Love the colours, the cute embellishments…everything :D

  2. jo sowerby Says:

    i picked this line out for the 10 on the tenth this month too. it is super cute. love ur photo u are so coordinated. loving this post and video. glad u had a gr8 time and enjoying the explore class,
    jo xxx

  3. Irene Fitzpatrick Says:

    These are GORGEOUS!

  4. Dawn Says:

    I just love Amy’s layouts and minibooks. I am also so excited about her new line.

  5. Lisa-Jane Johnson Says:

    Great stuff! Love that baker’s twine layout.

  6. Kim T. Says:

    SOOOOOOOOOOOOO cool… love this line!!

  7. EllieA Says:

    I need it ALL.. I am going to be in BIG trouble LOL.. OH amazing.

  8. AllisonLP Says:

    That mini book is way cool! I dare say it’s a must have!

  9. Carol (ScrapMomOf2) Says:

    WOW! Thanks for all of the wonderful photos! I am so crazy about this collection!! ♥

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