CHA Summer 2011 :: Imaginisce
More and more with each show, I’m starting to define Imaginisce as a company of two very different strengths: youthful papers and useful tools. At this summer’s show, both of those carried on… with perhaps a little something unexpected.
Let’s start with the useful tools. Those four rolls there on the right? This is something I think will largely be missed for not looking very glamorous in the packaging, but it’s terribly clever: it’s coloured foam tape. You know when you want to put a pop dot behind something detailed and then you can see the white of the pop dot if you don’t look at exactly the right angle? Problem totally solved, with foam tape in black, brown and red. Well, solved for most situations, anyway. I like this idea, despite not wanting to commit space to four colours of foam tape. But we shall see.
Then the actual tools: a hole punch in many sizes, the tool to stick little heat-set gems and a distressing gadget that I think is somewhat like a craft version of handheld rotary sander (like a Dremel?). Which has potential if you are the sort of person who distresses so much you have to get new sandpaper and nail files because they’ve gone smooth. You know who you are. Also, that gadget above that looks a bit like miniature pink garden shears? Yeah, I don’t know what that is. Okay, actually I’m pretty sure it’s a tool called ‘Little Snips’, it’s just that it looks a little big to have that name, but anyway, they are essentially squeeze-powered scissors. If you’ve tried them, leave a comment. I’m intrigued!
So here’s the slightly unexpected: a line that’s a little more grown up than the usual Imaginisce collections. It’s travel-themed and there’s map paper and there’s grey as a major colour. These are all good things in my book. It’s called Bon Voyage and it ships next month, I believe.
But don’t worry, youthful papers are here too! Their autumn collection is already in stores with cute foxes and trees and such. And this back to school line is too, with bespectacled milk cartons and friends.
Normally I would be annoyed at the idea that glasses and studious behaviour seem to be synonymous, but since there are milk cartons involved, I’m just going to let it pass as kitsch and say ‘patterned papers with spectacles? Yes please.’ Geek is Chic is in stock right now.
Also, I somehow only took that very first photo of their Christmas line. But it’s in the store right this very second. Here you go.
Click here to shop for Imaginisce products!
A little tip: every Imaginisce paper collection includes a range of clear stamps that are just 99 cents each. They sell out really fast. I’m just sayin’.
xlovesx
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